I work in advertising, but try not to make it my life. I love writing, art and design - and focus my time on these when I'm not working or hanging out with my family.
I like what Dolce & Gabaana have done with their online magazine, Swide. It wasn't long ago that luxury fashion brands were being called out by many that work in the media landscape for being too far out of the interactive + social media worlds.
But I think that's changing - and quickly. Companies like Varvatos have embraced the mediums in force, along with many other brands of a "higher" spending caliber.
I'm not going to rush out and buy D&G clothes (not my taste, but respect!) but what I do like is this tide of accessibility that has shifted, at least in terms of always finding a way to get many people to be a part of luxury brands.
In America, the new normal - spending habits are (supposedly) focusing on a thrifty consumer. Financial analyst are telling the makers of higher end brands to focus on their wealthy consumer base. I say - screw that. Keep your brands accessible by utilizing as many channels as possible. People are impulsive. You never know when they'll get the need to get their hands on, let's say, a $300 D&G shirt .
Entertain, inform and reward!