drewcastic http://drewcastic.posterous.com Most recent posts at drewcastic posterous.com Tue, 06 Jul 2010 14:25:56 -0700 AOL's Spinner - Get Back In http://drewcastic.posterous.com/aols-spinner-get-back-in http://drewcastic.posterous.com/aols-spinner-get-back-in
Media_httpwwwaolcdnco_aacnx

Much has been discussed in the press about the aging internet companies. You know the players. At one time they were the big kids on the block, making deals and keeping things "interesting." Web users put them on pedestals, and sort of like the original tech bubble, people thought the wave would be ridden forever. AOL was, for many, THE internet at one time. Not so much anymore. Throw MySpace and a growing number of others in there with them, too (Hello Yahoo!, has the fat lady sang?).

Maybe I'm a bit of a masochist, but I actually enjoy seeing what these companies go through to try and catch at least a smidge of their one time greatness. If they take AOL's approach to the music site Spinner - they may stand a chance to regain ground. Forget trying to appeal to everyone, Spinner plays down who owns them and focuses on a narrower, almost niche music market. Interesting writing, breaking news and free tunes? Check. If they find their footing across enough points on-line that take the same approach, they might stand a fighting chance.

Now, being 25 years old for people may seem like an odd time for a mid-life crisis. Online, though, it's a good time to shake it up and try and get back into the game.

Permalink | Leave a comment  »

]]>
http://files.posterous.com/user_profile_pics/126564/DREW_O_ResizedHeadshot.jpg http://posterous.com/users/1gLm4JM3ekV Drew Ostry drewcastic Drew Ostry