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    Logic+Emotion: How To Spot Social Media Snake Oil

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    via darmano.typepad.com

    David Armano hits the nail right on the SME head, squarely and firmly. There's a great deal of hucksters on the scene getting blood in the water for anyone trying to make a difference in engagement with niche crowds (what old school agency types call "consumers") and help to change relationships for brands and companies with the good people they want to reach.

    I especially like point 3 and 5. Big numbers and presence on a SM network don't always mean a "win."

    • 20 September 2009
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  • Drew Ostry's Space

    I work in advertising, but try not to make it my life. I love writing, art and design - and focus my time on these when I'm not working or hanging out with my family.

  • About Drew Ostry

    I work in advertising, but try not to make it my life. I love writing, art and design - and focus my time on these when I'm not working or hanging out with my family.

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