I work in advertising, but try not to make it my life. I love writing, art and design - and focus my time on these when I'm not working or hanging out with my family.
I missed this party at SXSW, but thought the concept of the actual conference (in Portugal, no less) is pretty solid. If you can get yourself there in October, the 13th to the 17th - it looks like you'll be immersed in some pretty interesting topics around digital technologies.