I work in advertising, but try not to make it my life. I love writing, art and design - and focus my time on these when I'm not working or hanging out with my family.
Ford has done a good job of pulling the curtain back and letting us see what they're up to in the world of social media.
Is it mind blowing stuff? No. Is it honest and approachable? Yes.
Engage (social) over technology (media) helps win hearts, minds and dollars.