I work in advertising, but try not to make it my life. I love writing, art and design - and focus my time on these when I'm not working or hanging out with my family.
NPR, way over thinking this. Interesting read, though ...
David Armano hits the nail right on the SME head, squarely and firmly. There's a great deal of hucksters on the scene getting blood in the water for anyone trying to make a difference in engagement with niche crowds (what old school agency types call "consumers") and help to change relationships for brands and companies with the good people they want to reach.
I especially like point 3 and 5. Big numbers and presence on a SM network don't always mean a "win."
I ranted this morning about targeted entertainment being more precise, not putting money over entertainment ... etc.
So - here's a list from the NY Times Television section of upcoming web shows. Most will fail - if it looks like TV, acts like TV, it will die like TV - but there may be some surprises in there.
I stand by involvement: make it shareable/actionable or a combo of both to keep people interested.
Network "Suits" - do you understand the big picture here? Whedon's - Dr. Horrible's Sing-Along Blog - shows that the shit-bird sensibility is coming to an end & the shake up among creative industries is only going to march on. It's time to eliminate the inflated thinking - more is better - and embrace multiple niches (entertainment, news, etc.)
Granted, not everyone can pull in talent like Neil Patrick Harris & Nathan Fillion, etc. - but there is a plethora of really talented people that are figuring out a way around "the system" and shifting perceptions of success. The fact that this was created during the 2008 writers strike only adds fuel to the fire.
The bottom line - corporate agendas are as see through as cellophane. People get that you need to make money, but don't devalue the need to entertain + inform first.
If you have no "strategy of share" (share in the giving sense) then rethink what you're about to introduce to the world and pull yourself into the 21st Century.
Sundance has a killer show with The Day Before, part of their Full Frontal Fashion series. You're taken on a 24 hour neurotic ride with some of fashions heaviest hitters - Gaultier, Lagerfeld, Schouler, etc.
Anyone that appreciates the creative process, not just fashion, is sure to find the filmed madness interesting as well as endearing.
Ana Andjelic uses words like a machete, calling out advertising's old guard without apology (Garfield + Goodby). Cheers to you Ms. Andjelic, do your thing.
I just bought the new JJ album from Sincerely Yours records. I love it. Not in the - "Oh these 2 songs are good, but I skip this next one" kinda way. No, this album is a quiet bliss of force that demands a whole play through.
From the creator of CSI comes a new concept - The Digi-Novel. Read a chapter, watch the film clip, log into the website to keep the story moving forward.
The villain looks a little like The Gimp from Pulp Fiction, which made me laugh a bit. But, none-the-less, still a very interesting concept of cross platform promotion. Too early to tell if this is the new thing for novels & potential other budgeted media. I will say that it's a great effort of originality and as long as the story line is good (and maybe even a little involving of the audience) this could be the first of a lot more of these formats.
Now, this is how you do a fashion website. Crisp look, clean lines & unique navigation. It's an experience - and an informative piece of media that allows you to see how the clothes move when worn.
#FollowFriday just got a whole lot easier.